.content {
  font-size: 0.925em;
  letter-spacing: -0.004em;
  line-height: 1.7;

  b,
  strong {
    letter-spacing: 0.008em; // not sure why the discrepancy between weights
  }

  blockquote {
    margin-left: 0;
    padding-left: 1.5em;
    border-left: 3px solid var(--link);
    color: var(--medium-dark);
  }

  h2,
  h3,
  h4 {
    margin-top: 1.25em;
    margin-bottom: 0.5em;
    letter-spacing: 0.001em;
    line-height: 1.5;
  }

  // special bottom border for H2s
  h2 {
    padding-bottom: 0.25em;
    border-bottom: 1px solid var(--kinda-light);
  }

  figure {
    margin: 1em auto;
    text-align: center;
    line-height: 1;

    img {
      height: auto;
      max-width: 100%;
    }

    figcaption {
      font-size: 0.95em;
      line-height: 1.5;
      margin-top: 0.5em;
      color: var(--medium);
    }
  }

  ul,
  ol {
    margin-left: 1.5em;
    padding-left: 0;

    li {
      padding-left: 0.25em;
    }
  }

  hr {
    margin: 1.5em auto;
    height: 2px;
    border: 0;
    background-color: var(--light);
  }
}