diff --git a/README.md b/README.md
index a70e23e2..38026b62 100644
--- a/README.md
+++ b/README.md
@@ -8,6 +8,7 @@ Personal website of [@jakejarvis](https://github.com/jakejarvis), created and de
 - [Hugo extended](https://github.com/gohugoio/hugo)
 - [Netlify](https://www.netlify.com/)
 - [Commento](https://gitlab.com/commento/commento)
+- [Simple Analytics](https://simpleanalytics.com/) ([referral link](https://referral.simpleanalytics.com/jake-jarvis))
 - [...and much more.](https://jarv.is/uses/)
 
 I keep an ongoing list of [blog post ideas](https://github.com/jakejarvis/jarv.is/issues/1) and [coding to-dos](https://github.com/jakejarvis/jarv.is/issues/11) as issues in this repo.
diff --git a/content/humans.txt b/content/humans.txt
index 9cb8ac1f..e0250a82 100644
--- a/content/humans.txt
+++ b/content/humans.txt
@@ -32,6 +32,7 @@
     Hugo extended
     Netlify
     Commento
+    Simple Analytics
     ...and much more: https://jarv.is/uses/
 
 # VIEW SOURCE
diff --git a/layouts/_default/single.amp.html b/layouts/_default/single.amp.html
index a6dba9fb..09728498 100644
--- a/layouts/_default/single.amp.html
+++ b/layouts/_default/single.amp.html
@@ -256,6 +256,9 @@
       <div class="left">Content by <a href="{{ .Site.BaseURL }}">{{ .Site.Author.name }}</a>, licensed under <a href="https://creativecommons.org/licenses/by/4.0/" title="Creative Commons Attribution 4.0 International" target="_blank" rel="noopener">CC-BY-4.0</a>.</div>
       <div class="right"><a class="back-to-top" href="#top">↑ Back to top.</a></div>
     </footer>
+
+    <!-- Simple Analytics -->
+    <amp-pixel src="https://s.jarv.is/image.gif" layout="nodisplay"></amp-pixel>
   </body>
 </html>
 
diff --git a/layouts/partials/head/preload.html b/layouts/partials/head/preload.html
index af30c306..70b005f0 100644
--- a/layouts/partials/head/preload.html
+++ b/layouts/partials/head/preload.html
@@ -1,3 +1,4 @@
+<link rel="preconnect" href="https://s.jarv.is" crossorigin>
 <link rel="preload" href="{{ "fonts/inter-regular-subset.woff2" | absURL }}" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="{{ "fonts/inter-medium-subset.woff2" | absURL }}" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="{{ "fonts/inter-bold-subset.woff2" | absURL }}" as="font" type="font/woff2" crossorigin>
diff --git a/layouts/partials/scripts/simple_analytics.html b/layouts/partials/scripts/simple_analytics.html
index 231b312c..a3e19c78 100644
--- a/layouts/partials/scripts/simple_analytics.html
+++ b/layouts/partials/scripts/simple_analytics.html
@@ -1,4 +1,4 @@
 {{ if eq hugo.Environment "production" }}
-<script async defer src="https://s.jarv.is/app.js"></script>
+<script data-skip-dnt="true" async defer src="https://s.jarv.is/app.js"></script>
 <noscript><img src="https://s.jarv.is/image.gif" alt=""></noscript>
 {{ end }}